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report写法介绍|report代写

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report写法介绍|report代写
1.0 执行概要2
2.0 前言2
3.0 莫里森超市规模快速扩张的的方法和原因2
3.01 企业扩张方法3
3.02 以顾客为中心的方法3
3.03 莫里森规模扩张过程中所选择的方法的原因3
4.0 商业环境分析3
4.01 经济因素4
4 4.02 政治因素和法律因素
4.03 社会文化因素5
4.04 技术因素6
4.05 环境因素6
5.0 结论7
5.0 参考表7

1.0 执行概要
这份报告的目的是分析可能影响商业发展的各种环境。如今,企业发展过程中,不仅面临着内部环境的变化,也面临着外部环境的急剧改变,可以说,外部环境在商业的发展和企业成长的过程中也扮演重要的角色,尤其是跨国公司。因为经营环境对企业的影响是动态的和快速变化的,因此,分析商业发展变得越来越不同。在这份报告中,我们主要用细节出发的研究方法探索威廉·莫里森超市的商业环境。

Table of Contents
1.0 Executive summary 2
2.0 Introduction 2
3.0 The methods by which Morrisons has grown in size and the reasons 2
3.01 Enterprise expansion method 3
3.02 The method of customer-oriented 3
3.03 The reasons Morrisons might have had for choosing the methods 3
4.0 Business environment analysis 3
4.01 Economic factor 4
4.02 Political factor and Legal factor 4
4.03 Socio-cultural factor 5
4.04 Technological factor 6
4.05 Environment factor 6
5.0 Conclusion 7
5.0 Reference list 7

1.0 Executive summary
The purpose of this report is to analyze all kinds of environment which can influence the operation of business. Nowadays, not only internal environment but also external environment of enterprise play important role in the development of an enterprise, especially, for a multinational company. Because business environment influence on enterprise is dynamic and rapidly changing, analysis of business becomes more and more different. In this report, we mainly we use PESTLE research methods to explore the business environment of William Morrison Supermarket.

2.0 Introduction
William Morrison Supermarket is one of the largest chain store in Britain whose headquarter was located in Bradford, in England and it is usually called William Morrison Supermarket for short. In 1899, William Morrison, an egg and butter merchant created William Morrison Supermarket and it initially dealt with eggs and butter. In 1952, his son, Ken Morrison began to run the company and in 1958, William Morrison Supermarket became the first self-service store in Bradford and can price on its own goods. In 1991, the first supermarket of William Morrison Supermarket which was called Victoria was opened in Bradford( Fox, Vorley, 2004). Nowadays, William Morrison Supermarket is the fourth largest food retailer in UK and our business mainly is to provide customers with food, grocery and other goods. In addition, William Morrison Supermarket has more than stores already in British and still considers continuing its exciting expansion plan.

3.0 The methods by which Morrisons has grown in size and the reasons
We mainly discuss the methods by which William Morrison Supermarket has grown in size from the following two aspects: the one is the expansion method by merging or opening supermarket in foreign countries; the other is the method of customer-oriented.

3.01 Enterprise expansion method
Before 2004, William Morrison Supermarket only focused the market in north England. In 2004, William Morrison Supermarket opened a store in Scotland which is the first branch in a foreign country. After 2004, William Morrison Supermarket subsequently has acquired many enterprises which mainly were in other countries besides the UK. In William Morrison Supermarket acquired Safeway and became the fourth largest chain in the UK. In 2005, William Morrison Supermarket took over completes the takeover of three factories from Rathbones. From the above, we can know that merging or opening supermarket in foreign countries is a method which makes William Morrison Supermarket having grown in size (Klapper, Love, 2004).

3.02 The method of customer-oriented
Another method by which William Morrison Supermarket has grown in size is the principle of customer-focused. To make a difference, William Morrison Supermarket provides a distinctive offer for its customers including fresh goods; makes great food and offers good service: does well in customer relationship management.

3.03 The reasons Morrisons might have had for choosing the methods
Because William Morrison Supermarket is a supermarket, of course, it has its own operating characteristics and operating model. Therefore, William Morrison Supermarket will also choose the method for development and growing. In short, the method of merging or opening supermarket in foreign countries is the need of market expanding. In addition, if a company wants to succeed, it must carry out the principle of customer-focused.

4.0 Business environment analysis
In general, we also use PESTLE analysis method to explore the political-legal, economic, socio-cultural, environmental and technological (PESTLE) factors which are shaping the external environment in which William Morrison Supermarket is operating ( Poon, 2000; Carlin, Schaffer, 2012)

4.01 Economic factor
The macro economy has a profound impact upon enterprise’s business activity and enterprise faces the huge challenge with the change of the economic environment. However, how economy affects the enterprise and through what economic factors to influence the enterprise? Main economic factors include interest rates, inflation, unemployment, economic growth and other factors (Durnev, Kim 2005). Besides, economic reform has huge important to regulatory reforms (Eifert, 2007) and enterprise’s behavior.

William Morrison Supermarket is a British company, so Britain’s economy situation has important influence on its development and growing. For the moment, fiscal deficit is a big problem which the British government has to face. In addition, the British economy also faces other difficulties. First is the crisis of confidence from the top to the bottom, British consumers are reducing consumption and investment, which makes the economy lack of energy. And if the economy continues to recover, domestic demand and corporate investment must pick up. European debt crisis also affect British economy. The British national bureau of statistics’ data shows that the national per capita income has fallen by 13% since 2008. Hard economic times coupled with inflation, is the main cause of per capita income falls, which also lead to depressed consumption.

As a Supermarket, William Morrison Supermarket is under the influence of British macro economy, such as depressed consumption, inflation, European debt crisis and other factors, which can directly influence the operating and growing of William Morrison Supermarket (Yu, Ramakrishnan, Ramanathan, 2012),.

4.02 Political factor and Legal factor
Political stability and sound development are the solid foundation of a country’s development and prosperity, it can provide stability environment for the development of economic and social aspects. In general, we mainly take following political factors into consideration: political conflict, political uncertainty, arbitrary changes in policy and policy creep. Political conflict mainly includes war and sovereignty disputes. Political uncertainty mainly includes minority governments and coalition governments.

For William Morrison Supermarket, Britain’s political environment is relatively stable and didn’t take place some important political events. Firstly, the change of competent department in food industry influences the behavior of William Morrison Supermarket, which mainly engaged in food and other goods. Secondly, with the emergence and deterioration of the European debt crisis, Moody’s investors service, one of the big three rating agencies, down the British government debt ratings from Aaa to Aa1 On February 22, 2013. In addition, Moody’s investors service believed that government debt levels remain high and continue to increase, which will cause the government’s ability falling to cope with financial impact, and this situation is unlikely to change in 2016 years ago.

Finally, the British government refused to oligopoly and in March 2006, the British government bureau of fair trade did fair competition investigation, including Tesco, sainsbury and asda and Morrison.

4.03 Socio-cultural factor
Different social and cultural environment has important influence on the operation of a multinational company. An enterprise wants to operate well, it must consider following factors: demographics, lifestyle expectations, Changes in the composition of society, education and training. Demographics mainly include population, population density, ageing, life expectancy and infant mortality, size of households and consumer expenditures. Lifestyle expectations refer to luxuries become necessities. Changes in the composition of society refer multicultural, multi-faith, multiracial and multi-ethnicity. Education and training include literacy rates, vocational training, management training and other factors.

For William Morrison Supermarket, knowing well about social and cultural factors in eating habits in the UK is very important. Over the years, the British has been following trends in health and eating more fresh vegetables, fruits, fish and less meat has become the health beliefs of most people. So William Morrison Supermarket must following this belief and do they best to provide fresh and health foods and other goods for the British people. However, recent horse meat storm, which refers to beef products with horse meat not only involves health problems, professional level of food processing, retail and government regulators, but also seemly changed the British spending habits.

4.04 Technological factor
Technology factors include:basic technical progress will enable the enterprise make more effective analysis to the market and customers; the emergence of new technology will increase society’s demand of products and services; technical progress can create competitive advantages; technical progress can lead the existing product be obsolescence, or greatly shorten the product life cycle.

Because William Morrison Supermarket is a supermarket, product production process, the new sales channels such as technical progress will improve the performance. In terms of technology, because of the progress of information technology and electronic banking, shopping online is a main way of selling products. In addition, enterprise’s supply chain and customer relationship management which can communicate with supplier or customer about product price, quantity, quality and other things through internet are more and more popular and brings about huge convenience.

4.05 Environment factor
In terms to the environment of William Morrison Supermarket, nowadays, William Morrison Supermarket is the fourth largest food retailer in UK and our business mainly is to provide customers with food, grocery and other goods. The overall environment of William Morrison Supermarket is good. However, the British government refused to oligopoly and in March 2006, the British government bureau of fair trade did fair competition investigation, including Tesco, sainsbury and asda and Morrison. Because retail market in domestic large and medium-sized cities is saturated, and they are not allowed to enter new town and other places to develop local market in British, giant chains like William Morrison Supermarket faced with fierce market competition and have to choose to expand overseas.

5.0 Conclusion
In short, business environment has greatly influence on the growing and development of a company and enterprise should pay attention to analyze and evaluate it (Kennerley, Neely, 2003),. In this article, we through analyzing the methods by which it has grown in size and the reasons William Morrison Supermarket might have had for choosing the methods, mainly explore the business environment using PESTLE analysis method.

5.0 Reference list
William Morrison Supermarket, (2011), Annual report 2011.
Tom Fox, Bill Vorley. (2004), “Stakeholder accountability in the UK supermarket sector”, International Institute for Environment and Development, November.
Wendy Carlin, Mark Schaffer. (2012), “The Business Environment in the Transition”, CESifo Working Paper, No. 3934.
Durnev, A., H. Kim. (2005), “To Steal or Not to Steal: Firm Attributes, Legal Environment, and Valuation”, Journal of Finance, pp. 1461–93.
Klapper, L., I. Love, (2004). “Corporate Governance, Investor Protection and Performance in Emerging Markets”, Journal of Corporate Finance, pp. 703–728.
Eifert, B.P. (2007), “The economic response to regulatory reforms, 2003-2006”, University of California, Berkeley, Dept. of Economics, mimeo, September.
Wantao Yu, Ramakrishnan Ramanathan. (2012), “Effects of business environment on international retail operations: case study evidence from China”, International Journal of Retail & Distribution Management, pp. 218-234.
Peter T. Ward, Rebecca Duray, G. Keong Leong, Chee-Chuong Sum. (1995), “Business environment, operations strategy, and performance: An empirical study of Singapore manufacturers”, Journal of Operations Management, pp. 99-115.
Mike Kennerley, Andy Neely. (2003), “Measuring performance in a changing business environment”, International Journal of Operations & Production Management, pp. 213 – 229.
Poon S. (2000), “Business environment and internet commerce benefit— a small business perspective”, European Journal of Information Systems, pp. 72-81.

report写法介绍|report代写
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management report写法详细介绍

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management report写法详细介绍
从业人员必须能够:
1。确定一个合适的项目,他们的管理报告,在其可行性和相关性的组织,以及在人员和发展的关键问题。
2。计划和设计一个项目,演示了战略问题的意识,并有可能作出贡献的组织绩效的改善。
三.表现出令人满意的知识,现有的文献,当代的人员和发展的做法,以及在主题区域选择的管理报告的政策问题。
4。访问和解释数据从主要和次要来源在编译材料为他们的管理报告。
1。识别他们的管理报告一个合适的项目,在其可行性和组织的相关条款,以及在人才和发展的关键问题。
2。计划和设计方案,论证了战略问题意识和改善组织绩效做出贡献的潜力。
3。现有的文献表明一个满意的知识,现代人才的做法,开发和选择的管理报告主题区域政策问题。
4。访问和解释从小学和中学在他们的管理报告资料编制的数据源。
5。制定适当和正确的技术应用,如访谈、问卷调查、参与观察和文献分析等,为他们的管理报告收集数据。
6。分析已收集到的数据,为他们的管理报告,通过使用定性和定量的方法为适当。
7。从他们的管理报告中得出切合实际的结论和适当的结论。
8。以清晰、合乎逻辑、系统的方式,以说服关键决策者的优点,提出他们的管理报告。
9。准备一个计划,在合理的时间内实施他们的管理报告所提出的建议。
10。对他们的管理报告进行批判性的审查,并确定他们的项目可以更有效地进行的方式。
附录:
评分标准
该模块的总体标记标准为:
这个模块将通过提交一篇论文的20000个字评估。本论文将对以下标准进行评估:
本论文充分地定义了一个适当的和同意的问题或领域的调查。
该问题进行了检查,通过一个精心设计的和铰接式的方法。
完成了论文的执行工作。
的数据收集是适当的,并对数据进行了分析和评估,以一个适当的水平。
调查结果与主题领域的更广泛的理论问题有关。
学生们可以充分地思考和欣赏他们自己工作的长处和短处。
那个学生坚持大学的研究道德准则。
附录指南:硕士学位论文评分标准指南
分类等级关联性知识分析论证与结构创意呈现
区别
≥70%直接相关的题目:解决标题的含义和细微差别。采用适当的研究技术,方法和范式。结论包含独创性。广泛的知识明显,通过适当的应用,通过非常好的研究获得的知识。一个明确的、合乎逻辑的结果的质量的研究。研究原创,以研究问题为中心。连贯和逻辑结构的高度创造性的使用的研究,在理论模型(S)和所提出的论点。高度原创,表现出高水平的独立思想。研究、方法论和思想的独创性。优秀的书面论文具有广泛的参考书目。清明和机智的风格传达了一个高层次的权威的主题。
优点
60 – 69%直接相关的标题:能够解决的影响,假设和细微之处。有效运用良好的知识,并深入了解相关研究。一个很好的使用分析的证据,论据和研究进行,导致明确和清晰的结果,包含原始元素。连贯的逻辑结构,创造性地使用一个合适的论点和研究模式。独特的作品,包含了独创性的元素,在整个具有良好的独立思想水平明显。写的非常好的一个相当广泛的相关书目输送的清醒和在学科权威高水平论文。
通过
50至59%个直接相关的标题。充分了解相关材料,明确其重要性的应用。良好的分析基础上良好的研究。可能有一定程度的描述和分析的目的,可能并不总是清楚地保持一贯的连贯和逻辑的尝试,使一个连贯的论点。结构化使用适当的参数和研究模式。偶尔在这个层面上可能是一个缺乏连贯性和适当的研究。可能包含一些独特的或独立的思维与独创性的元素。工作将是健全的,可能有一些个人意见。具有可接受的参考书目的可阅读风格的合理写的论文。
失败
关于研究和完全缺乏原创性的50%大问题。只显示了一个有限的研究范围和方法的基本理解。在很大程度上是描述性的,几乎没有分析能力的证据。基本思路明显,但不支持独立的研究缺乏清晰度和连贯性。在很大程度上衍生,没有独创性的元素在证据。写得不好,表达不足,缺乏清晰,在书目中的不足。

management report写法详细介绍

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