标签目录:assignment代写

以下是与标签 “assignment代写” 相关联的文章

口碑极差的assignment代写机构有哪些表现?

assignment代写口碑

        很多留学生在找assignment代写时总是害怕找到坑人的代写机构,毕竟骗子遍地走,再谨慎的同学都可能遇到骗子奸商。惹不起,咱躲得起!今天Meeloun小编就给同学们分享口碑极差的assignment代写机构有哪些表现。

        一、服务态度完全看心情

        并不只是骗子机构或者写作质量差的机构口碑才不好,有些机构明明有实力,完全能写出高质量的assignment,但是客服的服务态度实在让人不敢恭维。心情好的时候来人咨询了会笑脸相迎,有问必答;心情不好的时候,可能态度就没有那么好了。有些客户是非常注意态度问题的,只要一到网上发帖投诉,可能会影响到该机构的口碑。不过这完全是可以避免的,这完全跟那些骗子机构是两码事。只要硬实力没有问题,服务态度再好一些,恢复口碑也是迟早的事。

        二、没实力却靠广告吸睛

        有些机构自身没什么实力,却花大价钱到处做广告。什么“100%包过”、“100%保A”的广告应有尽有。有些留学萌新看到这类广告有很大的概率会上当。这些机构接到单子后便会交给一些水平一般甚至不太行的写手去完成,运气好偶尔能过一两单,而大部分的assignment代写自然过不了关。被坑了的留学生们投诉无门,也不能申请退款,只有到贴吧豆瓣等地方去发帖投诉。这类代写机构的口碑自然会差。

        三、纯粹的骗子机构

        一些骗子机构是最让人难以捉摸的。口碑在代写行业是也是臭名昭著。它们的存活时间不长,往往就在开学季活跃一阵子,骗完一批留学生之后开始消失,然后又会在final季改头换面、卷土重来。它们伪装在一些新建立的assignment代写机构里面,找机会吸留学生们的血。骗子机构还是很难辨认出来的。除了网站简陋、客服业务能力不强、没有专业的企业QQ、企业微信外,还没有更好的办法识别它们。所以Meeloun小编在这里劝同学们,没有经验的同学尽量找一些老牌代写机构,这样被骗的几率要小得多!

        以上就是Meeloun小编给同学们分享的关于口碑极差的assignment代写机构有哪些表现,希望可能帮助同学们顺利找到靠谱的assignment代写机构,远离奸商和骗子!开学季,需要assignment代写服务的同学可以联系我们的客服哦!Meeloun作为老牌机构,口碑毋庸置疑!首次写作下单的同学们可以享受立减5%的优惠,第二单享受10%的立减优惠!

Meeloun分享assignment写作中易用词的十组短语

lazy loading - Meeloun分享assignment写作中易用词的十组短语

        今天meeloun小编给同学们分享在assignment写作中十组容易用错的短语,希望可以帮到大家。

        01.
        要事需要处理
        中式翻译
        Critical situations
        地道翻译
        Handle urgent tasks,
        Handle urgent business
        02.
        性价比很高的产品
        中式翻译
        Substantial goods
        地道翻译
        Products that represent good value for money
        03.
        教学效果
        中式翻译
        Teaching results
        地道翻译
        Teaching outcomes
        04.
        公司很人性化
        中式翻译
        A company which is full of humanity
        地道翻译
        A company which has employee-friendly policies.
        05.
        竞争意识
        中式翻译
        A sense of competitive
        地道翻译
        A sense of competition
        06.
        在这大背景下
        中式翻译
        In this background
        地道翻译
        Against this backdrop
        07.
        抓住市场
        中式翻译
        Capture the market
        地道翻译
        Conquer the market,
        Seize the market
        08.
        价格战
        中式翻译
        Price campaign
        地道翻译
        Price wars
        09.
        促进合作
        中式翻译
        Prompt cooperation
        地道翻译
        Promote cooperation
        10.
        人很少
        中式翻译
        Not many people
        地道翻译
        Scarcely populated,
        Not heavily populated

写assignment上哪找资料去才能得H1呢?

来土澳上学
少不了要写各种assignment
问ddl为何物?
令无数学渣学弱竞折腰

我就问一个问题
宝贝儿你想拿H1吗?
(澳洲这边分数分5档,H1是最高档)
想拿H1可不能满足于上课听懂了就可以噢
当然课上内容是最基础的
如果第一关还没过小主您
还是赶紧关了手机复习去吧
已经过了的大侠们
请接着往下看
今天让小编我给大家推荐几个
查找资料的tips:

Tip1:宝贝你的搜索引擎该升级为google scholar了

很多人大学的时候都习惯直接用百度或google搜索资料
资料的可靠性,对口度可靠性都很值得疑问噢
让我们看图说话

lazy loading - 写assignment上哪找资料去才能得H1呢?

lazy loading - 写assignment上哪找资料去才能得H1呢?
各位乡亲父老请看
上图是用google搜索的结果
下图是用googlescholar搜索出的结果
精确度约高94.6倍
还是四舍了的
美人们
珍爱生命
从google scholar 开始

链接放在这,小编我只能帮你到这里了

Tip2:动锅里的之前先看看碗里的,用好online library

你猜猜我们每年交那么多学费
学校拿去干嘛啦?
答案是
不是卖数据库就是卖资料去啦
我们的图书馆光database就值上百万
所以宝贝,别傻了好吗?
每个学校的图书馆都会有brochure和library tour
预约一个把使用方法搞清楚
榨干他
绝不浪费一张毛爷爷

Tip3: google scholar 和图书馆是可以连接起来的噢!

开始使用googlescholar的童鞋
可能会发现上面有写资源下载不了
but有可能这个资源被你的学校买了噢
你可以尝试:login viainstitution
选择你的学校
然后用学生账号登录
也许可以哦!

祝你H1手到擒来!

Case Study代写范文—Pace Leisurewear Ltd

lazy loading - Case Study代写范文—Pace Leisurewear Ltd

有效的管理、充足的资金和有能力的人力资源的综合方法,可能导致企业组织朝着实现目标的方向前进。这些元素之间的分裂迟早会导致它自己的灭亡。Pace Leisurewear公司是设计和制造公司,休闲和休闲的衣服,尤其是针对年轻、收入较高的市场。它是由Jill Dempsey和Mike Greaves建立的,分别是公司的总经理和生产经理。
通过观察这家公司的案例,我们知道该公司陷入困境,因为该公司的信要求减少透支额。这封来自银行的信使他们担心,因为如果他们不能保持透支,他们将无法完成大订单的竞技场,这是一个国家连锁店的休闲和运动用品商店正在大量订购的步伐。这表明他们面临着流动性问题。对财务报表的案例研究的一般看法给我们提供了公司面临的其他一些困难。

An integrated approach with effective administration, adequate financing and capable human resource may lead a business organisation towards the path of goal attainment. Disintegration among these elements may lead towards its own demise sooner or later. Pace Leisurewear Ltd is a company that designs and manufactures the casual and leisure clothes aimed particularly at the younger, higher-income market. It was established by Jill Dempsey and Mike Greaves, who are the Managing Director and Production Manager of the company respectively.

By observing the case study of this company, we know that the company is in trouble because the letter from the company’s bank was asking it for the reduction in the overdraft. This letter from the bank has made them worried because if they can’t keep up the overdraft, they will not be able to fulfil the big order by Arena, which was one of the several national chains of casual and sportswear stores that was placing substantial orders with Pace. It shows that they were facing liquidity problem. A general outlook of the case study putting aside the financial statements provides us with some other difficulties that the company was facing.

Trading of the company during the recession period was a problem. Moreover, recession itself was a problem for the company. Though it was a big company, the production director Mike was looking after the financial matters. There was no one within the company who had any great financial expertise. When there was a problem, the company’s auditors were normally asked for advice. The company is facing poor cash situation as conveyed by Mike Greaves which might be result of their spending on fixed assets like plant. Declaration of no further investment in the company by the largest shareholder Keeble States also came as a shock to the company when there was a hope that Keeble States would invest money and they would be able to issue overdraft. Also, an indifference of the largest shareholder in the affair of the company can be regarded as a problem. Such indifference directly affects the operation of company that ultimately, has the effect on financial situation of the company.

【Meeloun教育竭诚提供优质高效专业的Essay代写、assignment代写、paper代写、report代写等学术服务,详询QQ:800056654】

Breaching of the overdraft limit over the past few years by the company functioned as a proof of their dishonesty. Also, we can identify that the company was running along with the conflict between the largest shareholder Keeble brothers and the other board members. The other board members were bringing forth the idea of introducing another major shareholder, which was against the wish of Keeble brothers. So, the company was facing the problem in decision making.

A quick look upon the balance sheet of the company, gives us the information that there is a massive increment in the non-current assets. Though investment in the non-current assets is good for the company in the long run, it may cause problem to the company in its day to day operation. It may create an inadequacy of working capital which is necessary for daily activities. The amount of trade receivables has increased which indicates that the goods are being sold on credit.

Calculation and Interpretation of Financial Ratios
The income statement and balance sheet are the traditional basic financial statements of a business enterprise. They do not give all the information related to the financial operations of a firm. Still, they provide some extremely useful information to the extent that balance sheet mirrors the financial position on a particular date in terms of structures of assets, liabilities and owners’ equity and others and profit and loss account shows the results operations during a certain period of time in terms of revenues obtained and the cost incurred during the year.

In depth analysis of financial statements is supported with ratio-analysis. It is the most widely used technique of financial statement analysis. Ratio analysis is a systematic use of ratio to interpret the financial statements so that the strengths and weaknesses of a firm as well as its historical performance and current financial condition can be determined. Ratios are relative figures reflecting the relationship between variables. A single figure by itself has no meaning but when expressed in terms of related figure, it yields significant inferences. Ratios can be divided into profitability ratio, liquidity ratio and activity ratio.

To analyse the financial statement and condition of the Pace Leisurewear Ltd, the method of ‘ratio analysis’ is used as a major tool. Here, return on capital employed, return on equity (shareholders’ fund), gross profit margin, net profit margin, inventory holding period, average collection period for trade receivables, sales to capital employed ratio, current ratio, quick assets (liquid or acid test) ratio and gearing ratio are used as major tools for the interpretation of business condition and financial statements, though there are other tools for the interpretation. Calculation and interpretation of these ratios provide us with the information about liquidity, profitability and efficiency of the company. The calculation and interpretation of the ratios can be shown as below:

Return on Capital Employed (ROCE)
ROCE ratio tells us how much profit we earn from the investment the shareholders have made in their company. If the company has low ROCE ratio, it is using its resources inefficiently, even if its profit margin is high. The higher the ratio the more efficient is the use of capital employed.

In context of the Pace Leisurewear Ltd, ROCE ratio was increased in the last year than the year before last. From the calculation, we got, it was 30% in the last year whereas it was 20% in the year before last. So, we can say that the company had better performance in the last year than the year before last.

Return on Equity
This ratio indicates the profitability to the shareholders of the firm with deduction of all expenses and taxes.

In context of this company, the return on equity ratio was increased which is good for the company. It was 32.5% in the last year and 18% in the year before last.

Gross Profit Margin
It indicates the efficiency of operations and firm’s pricing policies. The larger the gross profit margin, the better for the company. It looks at how well a company controls the cost of its inventory and manufacturing of its products and subsequently pass on the cost to its customers.

From the calculation we found that the gross profit margin ratio was increased. It was 46.16% in the year before last and 48.16% in the last year which is good for the company.

Net Profit Margin
This ratio measures the relationship between net profit and sales of a firm. A high net profit margin in ratio is an indicative of adequate return to the owners as well as enables a firm to withstand adverse economic conditions. A low net profit margin ratio has the opposite implications.

From the calculation, we found that the net profit margin ratio was increased. It was 8.91% in the year before last and 13.10% in the last year. It shows that the company was selling well which is good for the company.

Inventory Holding Period
A high number of days inventory indicates that there is lack of demand for the product being sold whereas a low days inventory holding period may indicate that the company is not keeping enough stock on hand to meet the demands.

It is known from the above calculation that the inventory holding period for the company in the year before last was 63 days and for the last year it was 95 days. So, this extension in the inventory holding period is a problem for the company which obstructs the path of cash generating.

Average Collection Period of Trade Receivables
This ratio indicates the speed with which debtors/accounts receivables are being collected. A short, collection period implies prompt payment by the debtors. It reduces the chance of bad debts. Similarly, a longer collection period implies too liberal and inefficient credit collection performance.

From the calculation, we found that, the collection period for the debtors/accounts receivables for the year before last was 42 days whereas for the last year it was 61 days. So, it indicates that the company was inefficient in its credit collection performance. This delay in the collection of receivables, may have adverse effect in the liquidity position and also there lies possibility of accounts receivables being bad debts.

Sales to Capital Employed Ratio
It is the ratio which indicates the relationship between the capital employed and sales revenue. The higher the ratio the higher is the revenue, the lower the ratio the lower the revenue.

From the calculation, we found that the ratio of capital employed in the year before last was 1.34 times and for the last year it was 1.44 times. It indicates that the Pace Leisurewear Ltd was generating more revenue.

Current Ratio
The ratio of total current assets to total liabilities is current ratio. It measures the short term solvency, that is, its ability to meet short term obligations. The higher the current ratio, the more capable the company is of paying its obligations. A ratio under 1 suggests that the company would be unable to pay off its obligations if they come due at that point.

From the calculation, we found that the current ratio for Pace Leisurewear Ltd in the year before last was 1.76:1 and for the last year it was 1.44:1. This ratio indicates that the short-term solvency of the company was getting poorer.

Quick Assets ( liquid or acid test) Ratio
It is the ratio between quick current assets and current liabilities. It shows a firm’s ability to meet current liabilities with its most liquid assets. Companies with the ratio less than 1, are supposed to be in vulnerable condition. Such companies are unable to pay their current liabilities, which show the dependency of current assets on inventory.

In case of this company, it was found that quick assets ratio was getting weaker. It was 0.78:1 in the year before last and 0.47:1 in the last year. It indicates that the company was in difficulty of paying current liabilities. It was even weaker in the last year than the year before last.

Gearing Ratio
The higher the gearing, the higher the dependence on borrowing and long term finance. The lower the gearing ratio, the higher the dependence on equity financing.

Here, in case of this company, the gearing ratio for the last year was 42.3% and 34.4% for the year before last. It shows that the company had a reliance on sources of long term loan.

Conclusion and Recommendation
From the above calculation and interpretation of the ratio and its analysis based on the two years’ financial statement of the Pace Leisurewear Ltd, we came to know that the company was facing mainly a liquidity problem. In order to get rid of such financial problem, assuming myself as a member of Drake Management Consultants, would like to recommend that the company should issue the shares, increase the cash sales rather than credit sales, collect the trade receivables promptly, decrease the long term liabilities and not exceed the limit of overdraft. Beside this, it needs to employ a financial expert and develop an environment of mutual understanding and trust among the shareholders and board of directors.

出国留学生assignment常见问题及写作步骤

国外大学常见的Assignment怎么写?很多朋友都不知道怎么写好assignment,还有assignment的格式也是一个问题,为了方便大家写好assignment,我们网站为大家推出本文《出国留学生assignment常见问题及写作步骤》希望对大家有所帮助!
我们总结出Research Essay是高校常见的assignment。Research Essay的概念看似简单,但实际上一点也不简单。Research Essay引导你走进别人的研究并相互交流想法。撰写research essay涉及到资料搜集与整合你自己的观点。Research essay通常以需要被调研的话题或问题开篇。而以下便是research essay的几个简单的步骤。

出国留学生assignment常见问题及写作步骤

步骤一 选择一个话题。谨慎选择一个你感兴趣的话题。

步骤二 选择一个理想的题目。理想的题目是你有所了解的话题。这纯粹是个人的看法与观点。

步骤三 选择essay的写作模板。一篇完整的essay至少需要三部分——引文、正文及结论。引文部分非常重要,它能决定essay的水平,因为它是essay的前部分。读者正是通过引文部分来评判是否对essay感兴趣。此外,引文部分为你的essay打下行文基础,而你essay中的内容都应该以引文中所指示的为依据。

步骤四 构建essay正文。这部分应该详尽地论述你的话题。你应该在正文部分记下所有可用以支撑你的观点的论据。然而,仅仅记下并不足够;你需要详细、清晰地解释他们。每一个要点都必须不同,但同时必须与话题相关。

步骤五 提交论文。提交一篇一页的essay,并列出proposed essay的题目,简述essay的内容,并罗列出参考文献。论及目前你所遇到的任何问题。

步骤六 试想你的话题。一旦定好话题,你就需要运用你的智慧“试想”一下你的话题。你一定能够在脑海中想象你所论述的话题——撰写前必须先构思。这个话题是什么?你感兴趣吗?它有吸引力吗?你能构思出essay的确切部分吗?你脑海中有大致框架吗?

步骤七 尽可能地多问自己问题。记下你认为有用的问题。尽可能使你的话题概念化,那么行文便容易多了。

步骤八 设定现实的目标。你同时需要实事求是地看待你的话题。如果你对此话题只有较少的认识,那么你的首要任务一定是加深了解。

步骤九 着重点。Research essay的正文应该是你的着重点。正文通常都因话题的不同方面被不同的标题分割。决定正文需要什么标题以及标题的放置顺序并不容易。你必须审视你的话题并问问自己,“我应该用哪方面的内容来回答我research的问题?”这或许意味着你需要用一个部分来深入描述论点,用一部分回答与你意见相悖的人的问题以及用一部分来证实你的论点。

步骤十 结论。当你撰写结论的时候,总结一下你的research。

如果大家有什么不会写作的assignment或者没有时间写作assignment的朋友可以直接访问我们的网站联系我们的客服,我们一定会为你带来最合适你的assignment代写服务。

美国留学生论文作业格式讲解

在美国留学的同学都知道,美国留学生作业一般都有格式的要求。比如说我们经常提到的论文参考格式有MLA、APA、芝加哥格式等。但是使用word写作时,我们的作业排版该如何?有没有格式呢?其实:一般而言教授布置作业的时候,会给我们具体的格式要求。不过,没有给出格式要求怎么办?那么我们就可以使用下列常规的作业格式。

美国留学生论文作业格式讲解

美国留学生作业格式是怎么样:Margins, Spacing, and Font Size(边距,间距和字体大小)

First and foremost you should leave a marginal space of 1 inch from the top, bottom, left and right sides of the page. You can easily leave a margin space of one inches in Word by doing the following tasks:

首先你应该在页面顶部,底部,左面和右面分别留下一个1英寸左右的边际空间。你可以在word中通过以下操作进行页面设置:

(1)Go to the page layout option and click the margins tab.

进入页面布局选项,单击页边距选项卡。

(2)Click on the normal option, which is default to 1 inch space from all the sides.

点击常规选项,该选项默认为1英寸的空间距离。

Each and every line of the paragraph should be double-spaced. Proper line spacing can be achieved in MS Word through the following steps:

每一行的段落设置成双倍行距。行间距设置可以通过以下步骤在word中进行:

(1)Select the paragraph.

选中段落

(2)Right click on the selected portion.

右键单击选中的部分。

(3)Go to Paragraph.

进入段落属性设置。

(4)In the Indents and Spacing tab: go-to ‘line spacing’ option and select ‘Double’.

选中缩进和间距选项卡:选中“行间距”选项,然后选择“双倍”

Make sure that you use the Times New Roman font with size 12 to write your essay. This is a universal font acceptable in all academic papers. Don’t try to use a larger font to write less!

确保您使用Times New Roman字体、大小12的文字来写你的文章。这是一个学术论文可以接受的通用字体。不要试图用更大的字体而减少写作的字数!

美国留学生作业格式是怎么样:Headings(标题)

The heading should start with the top left corner of the page. Make sure that you have set the indentation to left-justified. The left justified option can be easily enabled in your MS Word software.

标题应该写在页面的左上角。请确保你已设置首行缩进。左对齐选项可以地在微软的Word软件中很容易启用。

The heading of the essay should follow a format which is:

文章的标题应该遵循的格式是:

(1)Write your name on the first line of the heading.

把你的essay标题写在第一行。

(2)Write your instructor name below your name.

下面写你的名字和导师的名字。

(3)Write the name of the subject and the subject code below the instructor’s name.

在导师名字的后面写上科目代码。

(4)Write the date of submission below the subject name.

在科目代码下方填写提交essay的日期。

An example heading could be:

例如:

Marc Stevens 马克·史蒂文斯

Dr. Thomas Daniels 托马斯·丹尼尔斯博士

Math 1005 数学1005

4 March 2014  2014年3月4日

One of the most ignored but the most important parts in essay formatting is the header. The first page of the header should contain only the page number. From the second page and further, the header should contain your last name and page number, both should be right indented.

最容易被忽视的,但最重要的部分是essay的标题。标题的第一页应该只包含页码。第二页,应该包含您的姓名和页码,两者都应该是正确的缩进。

Header formatting steps for first page:

第一页的标题格式的步骤:

(1)Go to the insert option.

进入插入选项。

(2)Click on the header tab.

点击标题标签。

(3)Check the different first page option.

检查不同的第一页选项。

(4)Click on the page number tab in the design tab.

单击页码选项卡的页码选项。

(5)Inside the top of page option select the right indented page number.

在页面的顶部选择正确的缩进页码。

Header formatting steps for second page and further.

标题格式第二页的设置步骤。

(1)Go to the insert option and click the headers tab.

选择插入选项,单击标题选项卡。

(2)Uncheck the different first page option.

取消勾选不同的第一页选项。

(3)Click on the page number tab in the design tab.

单击页码选项卡的设计选项卡。

(4)Choose the right indented page number style.

选择正确的缩进页码样式。

(5)Write your last name before the page number.

美国留学生论文作业格式讲解

在页码前编写你的姓。

The MLA rule book says that the paragraphs should start by leaving a half-inch space at the beginning. To keep it simple, you can start your paragraphs after pressing the tab button. Make sure that each and every paragraph that you write should follow this format.

MLA规则规定段落应该先留下半英寸的开始空间。为了方便,你可以按tab按钮后开始你的段落。确保每一段都遵循这种格式。

(1)The title should come after the heading and should be center aligned. After writing the title, make sure that you press enter twice before starting with the paragraph. You can use the formatting symbol (?) option and check that there are two formatting symbols between the title and the paragraph. You can start writing the first paragraph after the title.

标题应该居中。写完标题后,按两次回车键开始段落。您可以使用格式符号检查格式的标题和段落之间的符号。

(2)Keep the text left aligned every time you start with a new line.

每次开始新的一页请保持文本左对齐。

These are simple college essay formatting guidelines that every student should follow in his academic age. The format makes the essay easy to read and comprehend for the reader.

通过上述对于美国留学生大学作业写作格式的讲解后,各位小伙伴们要记住在写作美国大学作业时需要遵循老师所规定的写作格式,这样既能够提高论文作业的可阅读性,也符合了老师对于论文作业写作的要求,进而能够获得更好地分数,如果大家有什么不懂得可以看看我们网站其他文章,有什么英文论文代写的可以直接联系我们客服就行了。祝大家留学顺利!

英文论文开题报告范文function and application of

英文论文的写作开题报告是很重要的一部分,由于是英语论文的关系很多同学在写起来会很麻烦,所以为了方便大家的写作小编特地为大家发表了这篇英文论文开题报告范文function and application of。下文为范文,希望这篇文章对大家有所帮助!

英文论文开题报告范文

功能和描述翻译应用研究,介绍了这项研究的目的,是探索描述翻译研究的可能优势在其翻译实践和翻译ANALY应用..

1引言

这项研究的目的是探索描述翻译研究的优势可能在其在翻译实践和翻译分析中的应用。

自20世纪初,翻译研究逐渐脱离了其他相关学科中的边缘地位路程,确立了其作为一门经验科学。从那时起,思想学派一直保持现身,每个声称其合法性的存在。这些学校之间是描述性的翻译研究(DTS)。

DTS从实证的角度来看待翻译。翻译被认为是具有在接收培养和目标社区显著重要的社会活动。因此,翻译处理超越语言的实现方式和语言进行比较,并在社会和文化背景结合。

我的注意力首先导演的观察,描述和解释其特有的特点为DTS。主体在翻译实践中无论发生什么事,从翻译的预期功能的决心译者的选择策略,头脑风暴和修改的过程,到最终产品制造的目标社区的外观。

DTS的方法基本上是描述性的。指令性趋势和问题解决模式被放弃。翻译现象记录下来。与积累的数据,关于翻译的一些潜在的真相就会出来,这将被证明是不仅是理论探讨,也为应用翻译实践指导意义。我将在本文的案例研究应用此描述方法。

一个方便的工具已经成立来进行DTS。 “规范”是在描述和解释的每个阶段工作。功能,工艺和产品以及它们以及关系是什么构成了描述性研究的骨骼结构。翻译现象占与规范的帮助。

本文采取的案例是中国经典红楼梦的梦想。分别杨宪益和大卫鹰派译英译本进行比较和意见对于其翻译的方法进行。

在这方面,我的意见限于几个方面,我希望深入观察和说明中的dts的光进行。

2大纲

2.1开发和DTS的主要概念

在这一部分,我将描述霍尔姆斯“DTS的基本地图之间的功能,工艺和产品的关系。

2.2 methodolgy

我将在这部分讨论DTS的方法之前,我采用相同的,以本文重点案例研究要放在符号学方法和概念常态。

2.3 DTS在对比其他理论

对比研究将在这里与目标进行,以找到DTS的其他理论,如等理论和中国信达雅的标准差。一些优势将可能在本次研究中显示。

2.4案例研究

在这部分的红楼梦梦(又译石头的故事)的翻译将是下DTS光调查。在这里引述的翻译样品将在兰多被选中

2.5结论

基于DTS的上述阐述和案例研究,结论可能会在翻译的具体研究DTS的优势。进一步的研究工作的建议也将被制成。

(注意:当主题将保持不变,内容的上述安排可能在写作过程中改变。)

附录2 – 引文范例(仅供参考)

“这是毫无意义的,因此要尽量让TC更加科学比鉴于其复杂的主题和方法也懂事了。 。翻译是不能穷尽一个语言框架,忽略了翻译的人内调查了精神,多因素的活动“(威尔斯,1982:217)

‘“噢,这就是恐水病吧?你们贵族圈子怎么流行起这种病来啦?真够呛的!费芬斯小姐,您喝点茶大概没关系吧!”’(张南峰,1990:59-60)

附录3参考文献范例(仅供参考)

威尔斯,钨。问题和方法 – 翻译的科学。冈特NARR蒂宾根出版社,1982年。

纽马克,彼得。翻译的教科书。纽约:Prentice Hall出版社,1988年。

delabastita,德克。双关语翻译:翻译研究一个虚假的反对。目标,1991(3:2):137-152。

国际关系学院

对外经济贸易大学

务实的策略

广告:含意

王颖

提交给国际关系学院的论文

对外经济贸易大学

在需求部分履行

对于艺术硕士学位

时间:XXXX

北京,中国

function and application of descriptive translation studies 1 introduction the intention of this study is to explore possible advantages of descriptive translation studies as in its application in translation practice and translation analy..

function and application of descriptive translation studies

1 introduction

the intention of this study is to explore possible advantages of descriptive translation studies as in its application in translation practice and translation analysis.

since early 20th century, translation studies gradually broke away from the marginal status within other related disciplines and established itself as an empirical science. from then on, schools of thought have kept coming out and each claims its legitimacy for existence. among these schools is descriptive translation studies (dts).

dts approaches translation from an empirical perspective. translation is viewed to be a social activity having significant importance in the receiving culture and for the target community. therefore, translation is dealt with beyond the linguistic realization and language comparison, and is incorporated in social and cultural context.

my attention was first directed to dts by its peculiar characteristic of observation, description and explanation. the subject is whatever happens in translation practice, from the determination of prospective function of translation to the process of translator’s choice of strategies, brainstorming and the revision, to the final product making appearance in the target community.

the method of dts is basically descriptive. the prescriptive tendency and the problem-solution pattern is abandoned. translation phenomena are noted down. with accumulated data, some underlying truths about translation will come out which will prove to be instructive not only for theoretical probe but also for applied translation practice. i will apply this descriptive method in the case study of this thesis.

a convenient tool has been set up to conduct dts. “norm” is operative at every stage of description and explanation. function, process and product and their relationship as well are skeletal structure of what constitute descriptive studies. translation phenomena are accounted for with the help of norm.

the case taken in this thesis is the chinese classic the dream of red mansions. two english versions translated respectively by yang hsien-yi and david hawks are compared and observations are made in regard to their translation approaches.

in this regard, my observations are limited to several aspects, i hope in-depth observation and explanation will done in light of dts.

2 outline

2.1 development and major concepts of dts

in this part i will describe holms’ basic map of dts and the relationship between function, process and product.

2.2 methodolgy

i will in this part discuss the methodology of dts before i apply the same to the case study in this thesis with emphasis to be placed on semiotic approach and the concept norm.

2.3 dts in contrast to other theories

a contrast study will be conducted here with the objective to find the difference of dts from other theories such as equivalence theory and the chinese xin da ya criteria. some advantage will possibly be shown in this study.

2.4 case study

in this part, translation of the dream of red mansions (also translated as the story of the stone) will be under investigation in light of dts. translation samples to be quoted here will be selected at rando

2.5 conclusion

based on the above elaboration of dts and the case study, possible conclusion will be on the advantage of dts in specific study of translation. suggestions on further research efforts will be made also.

(note: while the topic will remain the same, the above arrangement of contents is subject to change in the process of writing.)

附录2- 引文范例(仅供参考)

“it is therefore pointless to try to make tc more scientific than is sensible in view of its complex subject-matter and available methods. translating is a mental, multi-factorial activity which cannot exhaustively be investigated within a linguistic framework ignoring the person of the translator.”(wilss, 1982: 217)

‘“噢,这就是恐水病吧?你们贵族圈子怎么流行起这种病来啦?真够呛的!费芬斯小姐,您喝点茶大概没关系吧!”’(张南峰,1990:59-60)

附录3- 参考文献范例(仅供参考)

wilss, wolfram. the science of translation – problems and methods. gunter narr verlag tubingen,1982.

newmark, peter. a textbook of translation. new york: prentice hall, 1988.

delabastita, dirk. translating puns: a false opposition in translation studies. target, 1991(3:2):137-152.

school of international studies

university of international business and economics

pragmatic strategies

in advertising: implicatures

wang ying

a thesis submitted to school of international studies of

university of international business and economics

in partial fulfillment of the requirement

for the degree of master of arts

XXXX

beijing, china

如果大家有什么Essay作业或者留学文书没有时间写可以来我们美伦,美伦有 Assignment代写、Essay代写等等对大家一定有所帮助!

留学生assignment代写-商务英语广告特点

摘要:英语是国际商务中的通用语言。英语商务广告经过长期发展,形成了一种独立的语体。本文通过大量的文案分析从语言的词汇层面、句法层面和修辞层面多维度地论证了英语商务广告的语言特征。

关键词:英语商务广告;语言特征;语言层面;消费者

从某种意义上讲,广告就是广告主把各种商品信息呈现给公众,让他们接受信息,成为某种商业信息的拥有者、消费者 (何修猛2002)。广告除了有帮助消费者认识商品的作用外,还有诱发消费者感情,引起购买欲望,促进消费行动的心理功能,以及给消费者以美感享受的美学功能。那么,广告怎样才能尽可能地让公众更快、更多、更加印象深刻地获得广告商希望呈现出来的商品信息呢?换句话来讲,广告商如何通过其广告语言引起公众消费者强烈的反应呢?西方广告学中有一个广告文案的创作的原则叫AIDA,其含义是:A=attention,I=interest,D=desire,A=action。

这四个词在中文里面的意思是,成功的广告首先是能够吸引消费者的眼球的,一旦消费者被广告吸引,他们就会对商品产生兴趣,然后在进一步了解商品的基础上产生购买的欲望,最后在对商品进行比较后实现购买的行为。这个原则的实际上是把购买者的心理进行了彻底的剖析。

由于英语是国际商务中的通用语言,在国际商务中普遍使用。经过长期发展, 商务广告也逐渐从英语家族中分离出来,形成一种独立的语体,尤其在英语的词汇、句法、修辞等方面具有独特的语言特征。那么,英语商务广告是怎样在语言上实现广告文案创作公式中的要求和目标的。本文将从词汇、句法、修辞层面等方面对英语商务广告的语言特征进行分析,力求挖掘出成功广告案例中的语言共性。

一、语言的词汇层面的特征

为了达到好的传播效果,广告语言必须讲究简洁、悦人耳目、引人人胜,广告商在英语广告的设计上非常注意选词。通过大量的观察,我们很容易发现下面几类词在英语的广告用语中使用的频率很高。着名的英国语言学家Leech提出广告语境有四个要素组成:产品(products)、传煤(media)、受众(audience)和目标(aims)。一个成功的商品广告必须通过鲜明的、独特的词汇在消费者心中树立良好的形象,对产品进行尽善尽美的描述和宣传,最后让他们产生购买的冲动。

1.形容词形容词在英语广告用语中起着非常重要的作用,因为形容词既可以表达人的主观看法又可以用来描写事物的性状特征,所以形容词的使用的优越性在英语广告中被发挥得淋漓尽致:直接、明快、扣人心弦。而且,形容词的比较级和最高级在可以很直接地让人了解到广告商品在同类别商品中的性价特点,所以使用相当频繁。

(1)Romantic,Mysterious,Italian.(浪漫而神秘的意大利酒。)(2)Cleanest with longlasting moisture for lustrousshine.Enriched Por Vitamin formula tames frizziness for asleek,healthy look.Leave hair silky,shiny,touchably soft.(潘婷洗发水广告1(3)Taste richer?meHow?more satisfying.(香烟广告)(4)We take the worlds greatest pictures. (照相机广告)上例中的斜体均为形容词,它们的使用为广告的效果增色了不少。A例中的酒广告犹为典型,没有别的词,只有三个纯形容词。广告商在推销减肥产品时,使用频率较高的形容词有:slender,tall,thin,delicate,fragile,dainty,minute,fine,tenuous等;而护发类广告则经常出现与发质相关的形容词如:soft,gentle,silky,mild,sparkling,glittering,flexible,glossy,smooth等等。这些形容词具有极强的鼓励性、说服性、诱导性和刺激性。

2.单音节的动词英语商务广告中大量地使用了单音节的动词,因为它们简单、流畅、易记易懂。

(1)Just do it.(尽管去做吧)耐克运动品牌广告只用了三个词就直接表达出了体育运动产品的特征,尽管去做,也就是说耐克产品会在消费者追求目标的同时提供最大的支持以助其达成梦想,所以等于告诉消费者去买吧。

(2)Toyota is setting the future in motion(丰田让未来运动起来).这则广告把丰田汽车的极佳的运动特点用动词 set?in motion表现出来了,并让人们对其未来充满希望。

(3)Come talk to animals睐和动物交谈).这是海洋世界游乐场的广告标题。其中come和talk两个都是动词。把它们并列放在了一起,且中间无连接词,这在正式规范的语句中是不允许出现的。但这是广告,为了节省成本,吸引人,作者有意这样,而且如此醒目。

(4)Oh,I see (哦,我看见了)!

这是美国一家以OIC为商标的眼镜公司推出的广告。一个简单句中简洁而风趣的语言使人们很容易接受了这个品牌,并初步了解到了眼镜能增强视力的特点。

3.缩略词的广泛使用

广告一字千金,英语广告常使用读者熟悉或能猜出来的缩略词,以节省篇幅,降低费用。例如:

(1)HEA H fnod store,same gd loc.13 yrs.这是一则商店转让广告,其中gd=good;loclocation;yrs=years。

(2)BabysitterGirl aged 16-20Hours:6pm to 9pm Mon,Thur.Fri82.50 per hourC a1lBobPaulTel5-923564这则招聘广告中使用了大量的大家熟悉的缩略词和符号,如:时间pm=下午;Mon=周一;Thur=周四;Fri=周五;$=美圆;Tel=电话号码。

4.杜撰新词广告商往往会绞尽脑汁创造新词、怪词,用来暗示广告产品的新颖、独特和非凡。由于顾客有时无法马上理解新词的意义,所以会在新词上停留很久去思考、玩味,这就达到了广告商的最终目的 吸引顾客的注意;当消费者猜出新词的意义时,他们会有种成就感,这就实现了广告的审美目的,例l:

(1)TWOGETHERThe ultimate all inclusive one price sun kissedholiday.(宾馆广告)Twogether 由two和together杜撰而来,意为两人结伴同往。

(2) C0MPUCESS0RIES a flew world?Yes!Wevejust coined it to describe those Data Processing Accessorieswithout which your computer cannot function well with fullefficiency。(电子产品广告)此广告中的eompueessories一词是由computer(电脑)和accessories(附件)两词拼凑而成。两词合并在一起表明生产商认为这款电子产品是电脑的不可缺少的一部分。

(3)Come to our Friuee.保汁广告)这则果汁广告中的Fruice是根据fruit(水果)和juice (果汁)用拼凑或按谐音,巧构出来的新词,标新立异,增强广告的记忆价值,使广告更具魅力。虽然新造词与原形词形态相异,但意义犹存。给人一种浑然天成、妙不可言的感觉。

二、语言的句法层面的特征

英语广告的句法特征同英语广告的功能和目的密切相关。与其他英语语体相比,它在句法上形成了以下几个方面独特的风格。

1.肯定句和简单句广告的目的在于使受众产生购买欲望并随即采取行动;广告又是面向广大消费者的,句子如果冗长复杂将会增加理解的难度,使读者减少兴趣,因而英语广告多采用肯定句和简单句。此外,简单句还可以增加可读性,而且节奏简洁有力,跳跃性强,易于记忆。例如:

(1) A diamond is forever.(钻石广告)(2)Something within you is Dior.(Dior化妆品广告1(3)Coke adds life.f可口可乐广告词)2.祈使句和疑问如果广告中全部都是用陈述句,那么读者很有可能仅仅被动地接受信息。而祈使句和疑问句却能使人从这种被动的心理状态中解脱出来。祈使句促使读者做某事,疑问句促使读者思考、回答问题。这两种句式都能使读者在心理上兴奋起来,使读者加深印象。f王估良、丁往道1987:262)。广告语言属于鼓动性语言,要通过语言规劝怂恿读者立即行动去购买宣传的产品,因而英语广告大量使用祈使句和疑问句。

例如:

(1)Keep in touch.(移动电话广告)(2)Be young.Have fun,Drink Pepsi.(Pepsi广告)(3)Buy one pair.Get one pair.这则买一送一的广告,采用的是两个祈使句,号召力大大强于这样的表达:Ifyou buy one,you can getone more free of charge.(4)Are you going grey too early?(乌发乳广告)有时还使用一句一答形式,使广告显得十分活泼,别具一格。例如:

(5)Who does your hair?I do it myself. 殳乳广告13.一般现在时现在时可以表示过去、现在、将来发生的过程和行为,具有持久性的固有特征。英语广告中广泛地使用现在时目的是让商品的特征带上了客观永恒真理的意味,适合广告语言的现实性和可靠性,也正是广告商所追求的理想。例如:

(1)Now brown rice is as convenient as it is good foryou. 品广告)(2) Centrum gives you more vitamins and mineralsthan any leading brand.(食品广告).三、语言修辞层面的特征英语广告的成功不仅与遣词造句有联系,而且同各种修辞手段的巧妙运用密切相关。广告主要以商业产品为主题。为了吸引更多的顾客,广告语言所传递的信息有可能是真实性信息,也有可能是非真实性信息,但一定会留给消费者广泛的想象空间。要使广告具有注意价值(Attention value)、记忆价值(Memoryvalue)、可读性(Readability)和说服力(Persuasive powe0,英语广告经常使用各种修辞手段来增强语言的艺术性和感染力。因而广告商在广告语篇中必定会使用各种修辞手法来描绘广告中的产品,获取更大的效益,例如:双关(Pun)、仿拟(Parody)、比喻、夸张等。

1.双关双关机智诙谐,利用同音或同义特征,使广告语句具有双重意义,令人回味无穷。

(1)Try our sweet corn.You11 smile from ear to ear.f你一尝就会吃了一穗又一穗,高兴得合不拢嘴。)短语from ear to ear(笑得合不拢嘴)中的ear

(朵)与这里的玉米穗ear同音同形不同义。这则广告利用双关语ear表达了双重的意思:你一尝就会吃一穗又一穗,高兴得合不拢嘴。

(2)From Sharp minds,come sharp products.f夏普产品,来自智慧的结晶。)这则着名的夏普产品广告运用了双关修辞。

夏普是一种高科技产品,而sharp一词既是产品的品牌,又含有精明的,智慧的意义。因此,这句话实际上巧妙地把拥有高科技产品夏普,就会拥有智慧结合了起来,这样很容易取得消费者的好感。

(3)7 days without 7-up make one weak.f七天不喝七喜,人就没有力气。)这则七喜广告巧用7days对7-up而7days就是one week。one在这句广告里是不定人称代词,同时又是数词,weak和week则同音异义,这也是双关的一种。

2.仿拟仿拟(Parody)就是 种套用,即在模仿人们已经非常熟悉的表达形式。它套用人们熟知的某个谚语、格言、名句,使其产生一种新的意义,从而达到标新立异,加深印象的效果。

(1)Not all cars are created equa1.f不是所有的车都生来平等的。)这则广告套用了《美国独立宣言》中的Allmen are created equa1.(人人生来平等。)通过仿拟的手法让消费者强烈地感到此车的不凡。

(2)Where there is a way,there is a Toyota.f有路就有丰田车。)这则丰田汽车广告是套用了英语中最有名的一句谚语:Where there is a will,there is a way. (有志者,事竟成。)让人对广告商的智慧和产品的受欢迎留下深刻的印象。

3.比喻比喻是将本体和喻体进行比较,将抽象、枯燥的对象与生动的、具体的对象进行类比,使概念具体化,丰富内涵,深化主题,达到新颖、直观和形象生动的效果,这正是广告商所追求的效果。

(1)The inside story is leaking out.f里面的故事会慢慢泄露出来。)这是则婴儿纸尿布广告。广告里面使用的暗喻修辞手法把孩子尿尿的过程比喻成慢慢地讲故事,这过程很美妙是因为有婴儿纸尿裤。

(2)Featherwater(眼镜):Light as a feather.(轻如羽毛。)让人对眼镜的轻巧有直观的感受。

4.夸张夸张就是言过其实。恰当地运用夸张手法能有效地描述所宣传的商品或品牌,给公众留下深刻的印象。

(1) 20% Discount on Ladies Spring collections.Its Going to Be A Mad March Here at Simpson Piccadily.f女士春装大折扣simpson Piccadily店将有一个疯狂的三月。)上面的服装打折的广告用mad一词来说明削价程度极大,达到了疯狂 的程度,多少带有夸张的成分在里面。

(2)Where there is a way,there is a Toyota.(有路就有丰田车。1这则广告里多少有点夸张的成分,但对消费者来讲这是产品的广受欢迎的体现,并表现出了生产商的理想和追求,间接地告诉消费者大家都喜欢的车一定是好车。

四、结语

本文通过大量的例证从语言的词汇层面、句法层面和修辞层面多维度地说明和分析了英语商务广告的语言特征。这一研究首先有利于英语作为一种商务语言在当代商务活动和交际中被人们更好地运用。其次,作为普通消费者了解英语广告语言上的特点有利于获得其中的美感享受,实现广告的审美的功能。最后,对于英语学习和研究者来说,这一研究希望让大家认识到英语作为商务语言,经过长期发展,也逐渐从英语家族中分离出来,形成一种独立的语体。